Tag: marketing automation
Why You Need a CRM Solution
What is CRM? According to Jason Kulpa (2017), “customer relationship management (CRM) is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention. Since customer loyalty and revenue……
What is Marketing Automation?
With Hubspot’s Inbound, Salesforce Dreamforce, and Bizleads Summit upcoming, the topic of marketing automation is all abuzz these days. Marketing automation is one of the fastest-growing technologies out there, according to Forrester’s Marketing Automation Technology Forecast, 2017 to 2023. Marketing automation is no longer just nice-to-have; it’s essential. While initially for large enterprises, marketing automation tools have become more……