Telling a Story with Data
I have seen various versions of this image used as memes in my favorite subreddits, r/dataisbeautiful. The image originates from the first four steps to a visual created by Hot Butter Studio by co-founders Brandon Rossen and Karyn Lurie. I love this image for its great visualization of the importance of showing more than just visualizations. At the……
First Party Data Party
First-party data is data that your company has collected directly from your audience — made up of data you collect from your websites, applications, social media platforms, CRM, surveys, product reviews, and more (Bernazzani, 2021). First-party data includes: First-party data is the most relevant and precise data. A close connection between the company and the……
What is Marketing Automation?
With Hubspot’s Inbound, Salesforce Dreamforce, and Bizleads Summit upcoming, the topic of marketing automation is all abuzz these days. Marketing automation is one of the fastest-growing technologies out there, according to Forrester’s Marketing Automation Technology Forecast, 2017 to 2023. Marketing automation is no longer just nice-to-have; it’s essential. While initially for large enterprises, marketing automation tools have become more……