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From the blog
Unlock the Power of Social Listening
Social media has become an indispensable part of our lives. With millions of people using social media platforms to share their thoughts and opinions, businesses can leverage this information to gain valuable insights into their customers’ needs, preferences, and behaviors. Social listening is a technique that enables businesses to monitor social media platforms to identify…
Telling a Story with Data
I have seen various versions of this image used as memes in my favorite subreddits, r/dataisbeautiful. The image originates from the first four steps to a visual created by Hot Butter Studio by co-founders Brandon Rossen and Karyn Lurie. I love this image for its great visualization of the importance of showing more than just visualizations. At the…
Why You Need a CRM Solution
What is CRM? According to Jason Kulpa (2017), “customer relationship management (CRM) is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention. Since customer loyalty and revenue…