Author: Kae Putnam
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Unlock the Power of Social Listening
Social media has become an indispensable part of our lives. With millions of people using social media platforms to share their thoughts and opinions, businesses can leverage this information to gain valuable insights into their customers’ needs, preferences, and behaviors. Social listening is a technique that enables businesses to monitor social media platforms to identify……
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Telling a Story with Data
I have seen various versions of this image used as memes in my favorite subreddits, r/dataisbeautiful. The image originates from the first four steps to a visual created by Hot Butter Studio by co-founders Brandon Rossen and Karyn Lurie. I love this image for its great visualization of the importance of showing more than just visualizations. At the……
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Why You Need a CRM Solution
What is CRM? According to Jason Kulpa (2017), “customer relationship management (CRM) is all of the activities, strategies, and technologies that companies use to manage their interactions with their current and potential customers. CRM helps businesses build a relationship with their customers that, in turn, creates loyalty and customer retention. Since customer loyalty and revenue……
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Marketing Analytics – Why is it Important?
Photo by Pixabay on Pexels.com Welcome to Fun Facts with Kae, the blog where I share complex marketing analytics topics in easy, digestible, and fun ways. Contrary to the famous opening of Hard Times, facts alone are not enough. We need context, relevance, and, most notably, to consider the end recipient. “Now, what I want……
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First Party Data Party
First-party data is data that your company has collected directly from your audience — made up of data you collect from your websites, applications, social media platforms, CRM, surveys, product reviews, and more (Bernazzani, 2021). First-party data includes: First-party data is the most relevant and precise data. A close connection between the company and the……
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What is Marketing Automation?
With Hubspot’s Inbound, Salesforce Dreamforce, and Bizleads Summit upcoming, the topic of marketing automation is all abuzz these days. Marketing automation is one of the fastest-growing technologies out there, according to Forrester’s Marketing Automation Technology Forecast, 2017 to 2023. Marketing automation is no longer just nice-to-have; it’s essential. While initially for large enterprises, marketing automation tools have become more……